Ann Savage is BRTC’s Director of Marketing and Aesthetics and is responsible for all college-wide marketing. She can also work with individual programs as projects allow.
Before visiting with Ann, please address and be prepared to visit with her about the following.
Ways Faculty/Staff Can Promote Their Programs
- Attend local career fairs. Coordinate with Recruiting staff to make the most of these opportunities.
- Attend events within the communities you have targeted. Take the time to meet your potential students and talk with them about your program. For example:
- local fairs
- Rock n’ Roll festival
- Beatles on the Ridge
- Volunteer to attend local high schools with a recruiter and talk to students about your program.
When you attend these kinds of events and talk with people about your program, do the following:
- Bring some program materials, even just a handout, to give to people
- Pass out your business card to potential students
- Tell the story of your program when visiting with people: why it’s so great, how it helps people, successes your students have experienced, why you are passionate about it.
The more you can get out talk up your program, the more successful traditional advertising will be for you. People don’t remember your ad all by itself, but they will remember your ad when they’ve talked to you about your program.
Email Information and a Picture to IA
Even if your event or noteworthy issue is going on right now or has just happened, send us an email. We can at least post your information on social media! Some possible items you might consider sending us include
- Class/club/a student/you project or showcase
- A large project your class/club/a student/you worked on
- An event your class/club/a student/you sponsored whether in-class or public
- A special student who you want to recognize for an accomplishment
- An award or honor you or a student has received
With just a few words and a picture, you can garner a lot of attention for your department!
Items to Have Prepared Before Meeting with Marketing
- Identify your target audience.
- Who are the best possible students for your program?
- What do they want and need?
- Where do they live?
- What do they or their parents do for a living?
- What are their average ages?
- What are their interests?
The more you know about your target audience, the more we can deliver ads to those individuals.
- Have examples of advertising you have found useful to you, catchy, etc. While there are many things we cannot do, the more examples of useful advertising you can bring to us along the lines of your program, the better we can craft a promotion that will be successful.
- What kind of advertising media is a good fit for your audience? Much of this will depend on the cost and availability, but you know the most about your audience.
- Do you have some specific places you would like to see ads placed? If you have special trade journals or magazines, website, etc. special to your discipline, be sure to mention them.
- Make sure your program budget can afford advertising. Remember, advertising is very expensive, sometimes several thousand dollars for a one-time ad, so make sure you have the money in your budget to cover the expense. IA does advertising for the college as a whole but not for individual programs.
- Have some stories about your program, the work your professionals do, success stories, etc. ready. Remember, ads don’t sell; people sell. This is why it’s stories are so important.
- Have some good pictures of your program ready. We want to sell your program, not a stock photo of someone else’s program. Be sure to keep taking lots of pictures of your students, events, classes, etc. so we can use them as much as possible.